At the moment, the NFL has a ban on medical marijuana.

However, after learning of the medicinal benefits of cannabis, that may not be the case much longer.  In fact, the league and its players’ union just announced the establishment of a joint pain management committee that’ll look into pain reduction alternatives, as noted by ESPN.

“We want to explore all of the strategies that help a player deal with acute and chronic pain,” Dr. Allen Sills, the NFL’s chief medical officer, told ESPN, as quoted by Green State. “Some of those efforts require medication, some don’t. With regard to marijuana, certainly there’s a lot of discussion about not only cannabis but cannabinoid compounds, CBD, and it’s something that health care providers are exploring outside of football. That type of research will certainly be part of the mission of this committee and this program.”

While the NFL ban still stands, talks in the league and union have at least begun.

In our opinion, it’s a matter of “when” and not “if.”

More U.S. states gave the green light for medicinal and/or recreational use.  Corporate America quickly woke up to the opportunity. Better, cannabis is just beginning to transform multi-billion-dollar industries, including alcohol, health and wellness, cigarettes, and the retail industry.  

DSW for example, has been running tests in its stores with CBD, announcing plans to expand such products to nearly 100 stores. Neiman Marcus is pushing ahead with CBD sales at some of its stores and online. Simon Property Group is partnering with Green Growth Brands to open 108 stores in its malls just in 2019. Barney’s will launch “The High End.”

CVS will now carry a line of CBD products in eight states, including California, Illinois, and Colorado.  In fact, the drug chain will now sell CBD creams, sprays, and lotions in those states.

“We are carrying hemp-derived CBD products in select states to help meet consumer demand for alternative care options,” said CVS Health Spokesperson, Mike DeAngelis.

As the health benefits become clear, perhaps the NFL will change its policy, near-term.